References:
The Lean Startup by Eric Ries
Linchpin by Seth Godin
Just the other day I was speaking with Rod Santomassimo from The Massimo Group Commercial Real Estate Consulting & Coaching and he stumbled upon a video I made for (but was not published on) my "about us" page. He proceeded to tell me how he'd wished he could have seen it before! I was shocked.
The only reason he hadn't seen it before is because I didn't think it was good enough to publish, it's ugly!
But, Rod didn't care that it was ugly, he cared about knowing who he was talking to - that was more important. Needless to say, I published the video.
If you listen to Seth Godin you'll hear him rant about the importance of SHIPPING, and Eric Ries will tell you how important it is to get the Minimal Viable Product out to the market so that you can establish a baseline and give you point to measure from.
How will publishing ugly things in infusionsoft really help you?
Let's say that you have a new product and you want to build an Infusionsoft campaign for it. How long is it going to take you to put the entire process together?
Jordan Hatch, Product Manager at Infusionsoft explained it best when he told the Infusionsoft Users group to create 'Lean Startup Campaigns.' I've seen companies that have built out glorious campaigns with tons I content and awesome processes for every conceivable contingency. The issue is, less than 10% of the campaign was ever used. Prospects and customers didn't end up in most of the sequences they built.
The point - Don't spend tons of effort/time/money into making the best campaign ever. Build what is absolutely necessary and then try to cut 10% off of that then, make it live! Get it out there. See what people do, see where they go, give yourself something to measure. It won't take long before you'll know exactly what needs to be done next.
Spend your time planning out how to measure, improve and build onto what IS happening - as opposed to spending your time thinking about what to build IF something happens.
Determine the Results your after, then shipping often and early. Giving yourself something to measure your results against is what gives you big results!
- Determine the goal of your project (product launch, new process, etc.)
- Decide what's minimally necessary to ship
- Build only that
- Ship
- Watch and Measure
- Adjust for better results
- Repeat
The Lean Startup by Eric Ries
Linchpin by Seth Godin
Just the other day I was speaking with Rod Santomassimo from The Massimo Group Commercial Real Estate Consulting & Coaching and he stumbled upon a video I made for (but was not published on) my "about us" page. He proceeded to tell me how he'd wished he could have seen it before! I was shocked.
The only reason he hadn't seen it before is because I didn't think it was good enough to publish, it's ugly!
But, Rod didn't care that it was ugly, he cared about knowing who he was talking to - that was more important. Needless to say, I published the video.
If you listen to Seth Godin you'll hear him rant about the importance of SHIPPING, and Eric Ries will tell you how important it is to get the Minimal Viable Product out to the market so that you can establish a baseline and give you point to measure from.
How will publishing ugly things in infusionsoft really help you?
Let's say that you have a new product and you want to build an Infusionsoft campaign for it. How long is it going to take you to put the entire process together?
Jordan Hatch, Product Manager at Infusionsoft explained it best when he told the Infusionsoft Users group to create 'Lean Startup Campaigns.' I've seen companies that have built out glorious campaigns with tons I content and awesome processes for every conceivable contingency. The issue is, less than 10% of the campaign was ever used. Prospects and customers didn't end up in most of the sequences they built.
The point - Don't spend tons of effort/time/money into making the best campaign ever. Build what is absolutely necessary and then try to cut 10% off of that then, make it live! Get it out there. See what people do, see where they go, give yourself something to measure. It won't take long before you'll know exactly what needs to be done next.
Spend your time planning out how to measure, improve and build onto what IS happening - as opposed to spending your time thinking about what to build IF something happens.
Determine the Results your after, then shipping often and early. Giving yourself something to measure your results against is what gives you big results!
- Determine the goal of your project (product launch, new process, etc.)
- Decide what's minimally necessary to ship
- Build only that
- Ship
- Watch and Measure
- Adjust for better results
- Repeat
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